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Whenever you invent or create something new, you’ll almost certainly be generating new ‘intangibles’ – non-physical things that may become assets you can use repeatedly (without wearing them out).  This is just as true for retail and service businesses as it is for high-tech firms and university or research institute ‘spin-outs’.

Just as your company should understand and value the intellectual property (IP) you already own, you should also have processes in place to identify all the new things you produce, and think about how you should be protecting them. This is vital, because if you don’t take timely action to safeguard an asset that could be protectable as IP, you can lose the ability to do so.

This guide (contact us to download this Guide: “Creating Business Assets from your Ideas”) examines what you should do when you come up with a new idea, a new name, a new invention or a new creative work that may be useful for your business. It examines how you can assess your new asset to work out whether it is any good; and if it has the potential to be valuable, the key steps you should take to protect it.

Case studies on creating business assets from your ideas