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Safeguarding your competitive edge

What is intellectual property and how can it help your business to grow?

In contrast to the industrial age, today’s globalised, high-tech, knowledge-based, innovation-driven economy is chiefly driven by intangible assets – non-physical things. Intellectual property is the collective name given to special types of intangibles that concern your inventions, brands, designs and creative works against imitators.

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Knowing your competition

Discovering what other relevant intellectual property already exists

One of the core principles of intellectual property (IP) is that it should relate to a unique and individual creation. Whichever type of IP right you obtain, however, may be open to challenge if it become apparent that your creation or invention is not as unique as you first thought.

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