Making best use of all your valuable assets
How to use audits and assessments to find out what all your intangible assets are, and whether they are adequately protected
A long-standing business maxim says, ‘If you can’t measure it, you can’t manage it’. This is as applicable to your intellectual property and intangible assets as anything else in your company. To manage your IP well, you have to know what it is, where it is, how it works, and whether it is doing the job intended. An IP audit, or similar form of assessment, gives you the baseline you need to get good practices in place.