It is essential to establish, protect and enforce the legal rights that come with IP – whatever your industry or line of business, and regardless of whether you are a local shop, an Internet venture or a manufacturing company. The IP rights you own, and their relationship to any relevant IP rights that are controlled by other people, are likely to be key to your success: they govern what you can and can’t do with your business ideas.
IP is often thought of as being a complex legal matter that’s all about patents. That’s not a very accurate, or helpful, way of viewing it! It’s true that parts of the IP system do involve some cost and complexity, but the essential underlying principles are relatively straightforward and easy to grasp, as the corresponding guide will show you (contact us to download this Guide: “Safeguarding Your Competitive Edge”). It isn’t difficult to get basic protection in place, and use it to achieve your business objectives; but the key point is that IP is simply too important to ignore.
The Guide has been produced to help you answer one very important question: what does intellectual property – ‘IP’ for short - mean for my business?
It provides information on:
- Why IP is important in building value, managing risks and achieving your business objectives
- Which types of IP are available
- How to identify the types that are most relevant
- When these IP rights are available to you
- What these rights enable you to do
- Where to obtain further assistance
Overview of how IP, intangible assets and intellectual capital inter-relate
Case studies on safeguarding your competitive edge